Client Aquisitions Surge with Improved Designs
Summary
My work on special projects for Einstein Industries’ most valuable dental, medical, and legal clients led the company to adopt high-quality, impactful designs for all clients. To support this transition, I provided creative direction, helped develop a new creative process for the design and content teams, and applied UX guidance to balance visually striking designs with conversion optimization. This was in addition to continuing to design for client projects, a few of which I've featured below.
Role & Responsibilities
- Creative Direction
- User Experience Design
- User Interface Design
- CSS Coding
- Content Management System Development
Assets Delievered
- Interface Designs and Assets
- Websites built in CMS
- Design Best Practices Documentation
- CMS System Documentation
Metrics of Success
Attracting More High-Value Clients via Referrals
The most valuable leads for the company are often referrals. We found that when clients were thrilled with the impressiveness of their sites, the number of referrals they gave out increased greatly as well.
Reduced Revisions and Increased Trust
Prioritizing high-quality design from the start built client trust and reduced costly revisions. Since the website is the foundation for most of their marketing efforts, getting it right early set the stage for success.
Eliminated a Competitive Disadvantage
Competitors previously tried to poach clients by offering more visually impressive websites than Einstein. While Einstein always delivered superior conversions and value, adopting high-quality, impactful designs removed their aesthetic advantage.
Dr. Catalano
Dr. Catalano is meticulous in restoring and enhancing smiles, and his practice wanted a site that reflects that precision. I designed around authentic videos and photos of real patients, allowing the text to flow naturally around the visuals. Extra care went into the CSS to ensure the magazine-style layout remains elegant on all devices.
View Live SiteMy new favorite example to show to clients! Shoutout to the team that worked on this one, Dr. Catalano really liked the site.
Linville Plastic Surgery
This client needed a fast launch, so I designed and implemented the site within 10 days. With no time for a professional photo shoot, I sourced images from the client's Instagram and used AI to upscale and refine them for use on the site. To achieve the client's vision for a dark, dynamic site, I incorporated diamond shapes that complemented his logo and framed patient photos effectively.
View Live SiteClient saw it, loved it, wants to go live right away. Zero changes. Gave a shoutout to all the interactivity, movement and engaging elements.
Desert Springs Dental
This client faced the challenge of having few authentic photos and a limited budget. In line with our strategy of high quality for all clients, I used stock assets and showcased the local environment to create a confident, impressive first impression while making the most of their available authentic assets.
View Live SiteThis one looks AMAZING. No revisions from the client, we can go straight to launch.
